Client

Public Health England - Couch to 5K

Skills

Native App, UI/UX Design, Audio, Custom Bespoke CMS

An app for improving that nation’s

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Client

Public Health England - Couch to 5K

Skills

Native App, UI/UX Design, Audio, Custom Bespoke CMS

Getting the country fitter and healthier, one step at a time

Originally developed by PHE in association with the BBC, the Couch to 5K (C25K) app was created to support and encourage people looking to make positive changes to their health and wellbeing. Part of the wider One You program, C25K has by far been the most successful app with users. Designed to turn anyone into a runner in just 9 weeks, the app provides a narrated training programme to build up confidence and ability.
Our design methodology really came to the fore in this project. Working collaboratively with the team at PHE, we used our experience of developing solutions that drive positive habit formation to deliver an app that’s engaging for the end user with a simple and attractive interface. Since the initial redevelopment, we’ve continued to provide further enhancements and improvements to keep up with the needs and expectations of both PHE and app users.

The Challenge

Goals and expectations for the original app release had been high. Unfortunately, the first version wasn’t well received by end users: a complicated user interface and too much text leading to low downloads and app store ratings. Against this backdrop, PHE engaged the Vidatec team to improve and enhance the app and the overall user experience.

The Solution

The Vidatec design team absolutely loved tackling this challenge! Using our expertise in driving positive behaviour change, we completely redesigned the interface to simplify the user experience with bite-sized information, a more attractive colour palette, and better performance tracking.

The Outcome

The new version of C25k was launched in February 2018 and saw dramatic results almost immediately, with the app shooting straight to number one in the Health & Fitness category on Apple’s App Store and 20th overall. Almost overnight, one star review were overtaken by 5 star reviews – usually accompanied by inspirational personal stories from users.

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