Crystal Ski Explorer

Hit the app before you hit the slopes

Client: TUI
Services: Native app, UX/UI design, Integrated mapping, Bespoke CMS

The Crystal Ski Explorer app connects skiers with the information they need to hit the slopes, where and when they need it.

Crystal Ski Holidays is one of the largest ski tour operators in the world and serves guests in more than 130 resorts across the globe, including Europe, USA and Canada. With a reputation for providing a comprehensive service and expert information, it was important that their app deliver in terms of giving their customers the best experience on the slopes.

Our design methodology was crucial in helping us interpret the aims of the app, as well as understanding the needs of the guests using it. This gave us a solid framework from which to develop an app that has allowed Crystal Ski to enhance its delivery of end to end guest experiences, and maintain its excellent reputation for customer service.

Person taking a break from skiing using mobile phone

The Challenge

Crystal asked Vidatec to deliver a mobile experience that gave their customers easy access to all their holiday information, from the moment they book, while in resort, and on their return journey, all in a ‘one stop shop’ app. With data from 130+ resorts and constantly changing snow conditions in areas with low mobile signal, this gave our team an interesting challenge!

The Solution

As well as improvements to the user interface and design, our development team took an innovative approach to the challenge of mapping resorts and ski routes. Using algorithms to map out the mountain side, the app gives users a fully featured sat nav on the slopes – no mean feat in areas with next to no geo location data!

The results

With the bespoke mapping tool and an ingenious ‘Find My Friend’ system to let users locate friends in real time in the resort, Crystal Ski offers unique features to their customers. The app is frequently updated with the latest conditions, delivering an outstanding guest experience before, during and after their stay.

Overall the new app has helped to improve service to guests as well as enabling guests to give feedback directly on the app. This has not only saved time but has also helped Crystal Ski respond to guest feedback and identify any further areas for improvement.

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