What is a Design and Discovery Workshop? Why do you need it?

Published: 04/02/2021
Author: Vidatec

Vidatec Design and Discovery Workshops are designed to help a wide range of businesses. Whether you are an innovative start-up looking to build your initial product or an existing company looking to create a new mobile/web application or add new features to an existing one.

Our Design and Discovery Workshops include participation from relevant client stakeholders as well as our team of experts including; User Experience Designer, Software Engineer and Project Manager. The workshop is run over 3-5 days, depending on the complexity of the project it can take longer, either face to face or remotely. With the end goal of discovering a solution for your digital needs.

Key objectives

1. Understand your business challenges and digital vision

The first stage of our process is learning and understanding more about your business. We will hear about the drive behind creating your product and why you want to build it. This information will help us begin to capture your business requirements and open up discussion on what the product aims to accomplish. We want to figure out how this may be measured in order to evaluate what success looks like. It is important we know about your goals and business objectives at this stage for reference throughout the workshop.

2. Learn about user personas, motivations and needs

We take a human-centred approach to our mobile and web app design. To ensure we gain an in-depth understanding and really empathise with your users to provide a strong user experience.

3. Define ways to improve your digital service by mapping your end-user journey

We work with you to map out the end-user journey of your mobile app/web app. At each step in this journey, we identify the associated actions in each step, any happy moments, potential pain points and opportunities to improve this, all while looking for answers to any questions that come up along the way. 

4. Feature Exploration & Prioritisation

This is a core stage within the workshop, when we go through the required features at a high level, before exploring them in more detail one by one while constantly considering the technical feasibility of each one. This stage may involve mapping out additional user flows. We can then identify the features required to deliver the minimum value proposition (MVP). With any additional features prioritised in terms of the value each one provides against the level of effort that is required to produce it.

5. Design Exploration

We will review examples of your branding and use this to inform the overall theme and the visual design of the mobile/web application.

6. Beyond the workshop

After the workshop our team will produce the technical specification document and demonstrate a clickable prototype. This really helps to bring your ideas to life, fully validate the end-user experience and how it could be built. This will also support the all important next stage of securing budget and or funding.

The Product Specification document includes:
  • MVP feature report
  • A technical scope and architecture recommendation
  • User flows of non-trivial features
  • Information architecture (Sitemap)
  • Design key journeys
  • Fully functional app design & build estimate

If your interested to find out more, talk to our sales team about how a Design and Discovery Workshop can help you transform your end-user experience – turn your vision into a reality.