Embracing Sustainability in Tourism: The role of technology in building a greener future

Published: 03/02/2024
Author: Rebekah Wilson

According to Booking.com, 84% of travellers want to reduce waste on future travel, with 69% committed to reducing their carbon footprint or paying to offset it. The global sustainable tourism market was estimated at $3.3 million in 2022 with projections to grow nearly 4 fold over 10 years.

So, with all of this information in mind, and sustain ability firmly at the forefront of customers minds – how can organisations in tourism, travel and leisure leverage technology and digital estate to promote their green credentials?


The Environmental Impact of Tourism

The tourism industry has experienced exponential growth in recent years, providing economic benefits but also posing significant environmental challenges. Issues such as carbon emissions, waste generation, and habitat destruction have raised concerns about the long-term viability of tourism. Sustainable tourism seeks to minimize these negative impacts while maximizing the positive contributions to local communities and ecosystems.

In the quest for sustainable tourism, technology emerges as a powerful catalyst for change. Various innovations, ranging from data analytics to artificial intelligence, enable the creation of platforms that monitor and measure the environmental impact of tourism activities. These platforms provide real-time insights, allowing stakeholders to make informed decisions to mitigate negative consequences.


Data-Driven Insights

One of the primary advantages of technology in sustainable tourism is its ability to provide data-driven insights. Advanced analytics can collect and analyse vast amounts of data related to tourist activities, resource consumption, and environmental impact. This data helps identify patterns, assess trends, and understand the overall impact of tourism on a destination. We’ve helped clients build robust data-driven platforms to monitor and measure environmental impact, ultimately fostering sustainable practices.



Eco-friendly suggestions

As well as measuring the impact of activities, this innovation curates personalised recommendations that align with environmentally conscious choices, from eco-friendly accommodations and low-impact transportation options to sustainable dining and responsible activity suggestions.


Carbon footprint measurement and showcase

In an era where every step counts, organisations need to think about carbon footprint measurements. Technology can not only implement this measurement system, but showcase and promote green credentials back to consumers. This transparency builds trust among tourists, who increasingly seek authentic and eco-friendly experiences.


By embracing these technological strategies, organisations in the tourism sector can contribute to the promotion of sustainable practices, reduce their environmental footprint, and enhance the overall sustainability of their destinations. Through a combination of data-driven decision-making, transparency, and innovative solutions, tech and digital estate becomes a key enabler for achieving a balance between tourism growth and environmental conservation.

Find out more about our work here, or talk to us today.