You’ve built it. You’ve launched it. But your Net Zero app’s journey is far from over.

We’ve scoped the challenge. We know what success looks like. Now it’s time to design.

Start With the Problem, Not the Platform  It’s tempting to start with “We need an app.” But the real starting point should be: What problem are we solving? 

At its core, Spotify Wrapped relies on the vast amounts of data generated by its 500+ million users. Every song you stream, every playlist you save, and every artist you follow feeds into Spotify’s immense data pool. This data isn’t just numbers—it’s a treasure trove of behavioral insights.

Employee experience isn’t just a buzzword, it’s a key factor in productivity, satisfaction, and retention. With hybrid and remote work now the norm, AI-powered employee experience tools have the potential to transform the way we work. But to truly add value, these tools must tackle specific challenges head-on. Let’s dive into the main problems we see across industries that these tools need to address and how AI could help.