At its core, Spotify Wrapped relies on the vast amounts of data generated by its 500+ million users. Every song you stream, every playlist you save, and every artist you follow feeds into Spotify’s immense data pool. This data isn’t just numbers—it’s a treasure trove of behavioral insights.

Employee experience isn’t just a buzzword, it’s a key factor in productivity, satisfaction, and retention. With hybrid and remote work now the norm, AI-powered employee experience tools have the potential to transform the way we work. But to truly add value, these tools must tackle specific challenges head-on. Let’s dive into the main problems we see across industries that these tools need to address and how AI could help.