Start With the Problem, Not the Platform  It’s tempting to start with “We need an app.” But the real starting point should be: What problem are we solving? 

We’ve seen how purpose-built digital tools can move the needle on real, lasting environmental impact. So, what does that look like in practice? 

Marina Kim on building online tech communities

At its core, Spotify Wrapped relies on the vast amounts of data generated by its 500+ million users. Every song you stream, every playlist you save, and every artist you follow feeds into Spotify’s immense data pool. This data isn’t just numbers—it’s a treasure trove of behavioral insights.

Employee experience isn’t just a buzzword, it’s a key factor in productivity, satisfaction, and retention. With hybrid and remote work now the norm, AI-powered employee experience tools have the potential to transform the way we work. But to truly add value, these tools must tackle specific challenges head-on. Let’s dive into the main problems we see across industries that these tools need to address and how AI could help.