In 2025, sustainability is no longer a side mission. It’s a business imperative. 

For organisations across energy, utilities, transport, and beyond, digital transformation is becoming synonymous with climate action. Net Zero targets are pushing businesses to look beyond carbon offsetting toward proactive, measurable change — and mobile apps are at the heart of that shift. 

At Vidatec, we’ve seen how purpose-built digital tools can move the needle not just on operational efficiency, but on real, lasting environmental impact. So, what does that look like in practice? 

Sustainability Has Gone Digital 

Consumer and corporate behaviour are evolving. People want transparency, control, and tools to help them make better decisions. For many, this starts on their phone. 

Whether it’s tracking energy usage, managing emissions, or making more sustainable choices in day-to-day life, mobile and web apps are becoming essential in supporting these behaviours. 

Organisations that embed sustainability into their digital strategy are seeing the payoff in engagement, loyalty, and ESG performance. 

Apps as Enablers of Behaviour Change 

Let’s be honest, changing behaviour is hard. But technology can make it easier. 

We’re seeing an increasing demand for apps that: 

• Surface real-time energy or emissions data 

• Offer personalised, achievable recommendations 

• Empower users to set goals and see progress 

• Incentivise sustainable habits through gamification or community features 

Take PawPrint, for example — an app that helps employees track and reduce their carbon footprint. It’s a great case of combining purpose, user-centric design, and behavioural science to drive measurable results. 

The Business Case for Net Zero Apps 

From an operational perspective, digital tools that support sustainability can deliver a serious return on investment: 

• Reduced waste and energy spend 

• Improved regulatory compliance 

• Enhanced customer and employee engagement 

• Stronger ESG and sustainability reporting 

And from a brand perspective, businesses that provide clear, engaging, and accessible tools to support climate action are standing out — especially among younger audiences who expect more from the companies they work for and buy from. 

Net Zero Apps for Every Sector 

While much of the early innovation in this space has come from energy providers and green tech startups, we’re now seeing a wider range of organisations adopting this approach — from public sector bodies to transport providers and global enterprises. 

At Vidatec, we’ve worked with clients to create everything from X to Tourism experience apps that nudge greener consumer habits. The versatility is huge — but the strategy needs to be intentional. 

Where to Start 

Not every app needs to be a carbon calculator. But every organisation serious about reaching Net Zero targets should be asking: 

• Can we help our users (internal or external) reduce their environmental impact? 

• Can we give them data, insights or tools to make more sustainable decisions? 

• Can we measure that impact, and report it with confidence? 

If the answer is yes — it’s time to build. 

Got questions or ready to explore an idea? 

 We’d love to talk. At Vidatec, we turn vision into reality through digital tools that make a difference. 

Coming Next: Scoping Your Net Zero App 

In Blog 2, we’ll explore how to lay the foundations for a Net Zero app that’s built with purpose — including how to identify challenges, set clear KPIs, and engage your teams from day one.