We’ve been building mobile apps for over 15 years. From the early days of the app store, we’ve helped our customers adapt to every shift in the mobile landscape.
One shift we’re particularly excited about? The rise of Instant Apps (android) and App Clips (iOS)—two powerful ways to deliver value to users without requiring a full app download.
In this article, we’ll break down what they are, where they shine, and our top 10 tips for building lightweight, high-impact mobile experiences.
What are instant apps and app clips?
Think of them as bite-sized versions of your app, launched instantly, without installation. Whether triggered by a link, QR code, NFC tag, maps location, or siri suggestion, they allow users to access a specific feature or function in the moment they need it.
- Android instant apps: Google’s answer to app-on-demand. Parts of your native app can be accessed via a URL, allowing users to try key features before downloading anything.
- Ios app clips: apple’s version is tightly integrated into the ios ecosystem—ideal for quick, transactional tasks like ordering food, unlocking a bike, or checking in to a venue.
At Vidatec, we see this as a natural evolution in mobile. The app itself is no longer the starting point, the moment is.
Why they matter
We’ve said it before and we’ll say it again: users expect value, fast. You rarely get a second chance to make a first impression. Instant apps and app clips allow you to:
- Reduce friction
- Capture attention in-the-moment
- Increase conversion and retention
- Create pathways to deeper engagement
Top 10 tips for creating high-impact instant apps & app clips
- Start with one clear use case
The most successful app clips and instant apps solve a single problem. Think: pay for parking, check-in to an event, scan a QR code for a loyalty stamp. Keep it narrow and focused.
- Think in moments, not features
Your users aren’t opening an app—they’re solving a problem in real time. Build for that context. Where are they? What do they need? What’s the trigger?
- Leverage native tools for seamless UX
Apple pay, sign in with apple, location services, haptics—use what’s native to the platform. These tools make interactions feel familiar, fast, and secure.
- Make it lightning-fast
These experiences should load in under 10 seconds. Minimise assets, keep flows tight, and avoid unnecessary animations. Instant means instant. Performance isn’t just technical, it’s emotional. Users feel every delay. The faster the experience, the more likely they are to convert.
- First impressions matter
This might be a user’s very first touchpoint with your brand. Make it count. Use high-quality visuals, clear instructions, and well-considered UI that reflects your brand’s values.
- Create a gentle path to the full app
App clips and instant apps are not the end goal—they’re an invitation. Add a prompt to download the full app once value is delivered, not before.
- Be intentional about permissions
Only ask for what’s absolutely necessary. For lightweight experiences, less is more. Unnecessary prompts can cause users to abandon the flow entirely.
- Distribute smartly
Think beyond QR codes. Use location-based suggestions, smart banners, links in emails, or NFC tags. In hospitality, retail, and travel—contextual triggers are key.
- Test across all entry points
App clips can be launched via maps, safari, siri, or physical triggers. Instant apps may appear via links or search. Test every entry path on a variety of devices and operating systems.
- Measure, learn, optimise
Track how many users complete the core task. How many download the full app? What triggers work best? Use this data to iterate and improve—just like you would with any app feature.
At Vidatec, we’ve spent the last decade and a half helping brands meet users where they are. Whether it’s a full-featured native app, a single-purpose app clip, or a digital transformation strategy, we build for people first.
If you’re ready to explore how instant apps or app clips could enhance your customer experience, let’s talk.
Meet the author
Nick Welch
CTO
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