Vidatec

Vidatec Travel Tech Report 2026

Reimagining Travel, Tourism & Leisure

The Technology Game Changers Shaping the Next Era of Experience

Download the Vidatec Travel, Tourism & Leisure Tech Report 2026 and discover how leading organisations are using AI, mobile, data and connected journeys to drive earlier bookings, higher lifetime value and stronger customer loyalty.

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Inside the Vidatec Travel Tech Report

  • Reimagining the end-to-end journey: Why fragmented systems are killing revenue.
  • AI-driven personalisation: How AI is already shortening time-to-book, increasing upsell and reducing support pressure.
  • Mobile as the new concierge: Why mobile is now the core experience layer, not just a booking channel.
  • Digital identity & seamless access: From mobile keys to biometric-style experiences.
  • Sustainability, trust & long-term loyalty: Why transparency, accessibility and responsible design are becoming competitive advantages.
  • A practical starting point: Clear actions you can take now — not just theory.

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70%

of travellers prefer to use mobile apps to plan and book trips, and more than three quarters want a single digital experience that combines bookings, payments and loyalty

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Trusted by leading brands in Travel & Tourism 

The sector has recovered. But journeys are still broken.

Travel, accommodation and leisure brands are under pressure like never before:

  • Customers research more and compare more

  • Expectations for digital experiences are higher

  • Acquisition costs are rising

  • Teams are stretched

  • Technology stacks are fragmented

The result?
Longer consideration times. Lost bookings. Missed upsell. Weak loyalty. Operational strain.

This report explores why this is happening and what progressive organisations are doing differently.

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Guest Experience is no longer a “nice to have”. It’s a commercial advantage.

Mobile apps hospitality and travel
Our Work

Today’s customers don’t see separate brands for travel, accommodation and leisure.
They see one journey.

And when that journey is: Joined up, Personalised, Mobile-first and Frictionless.

Organisations see:
✔ Earlier bookings
✔ Higher conversion
✔ Increased in-stay spend
✔ Stronger loyalty and repeat visits

This report shows how to design for that reality.

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Get clear, strategic insight into what’s changing in customer behaviour, which technologies are actually moving the needle and where to focus investment for maximum impact.

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