We’ve been building mobile apps for over 15 years. One shift we’re particularly excited about? The rise of Instant Apps (android) and App Clips (iOS)

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At its core, Spotify Wrapped relies on the vast amounts of data generated by its 500+ million users. Every song you stream, every playlist you save, and every artist you follow feeds into Spotify’s immense data pool. This data isn’t just numbers—it’s a treasure trove of behavioral insights.